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First published on The Natural Parent Magazine.

A healthy home is increasingly at the forefront of our minds, with many parents now opting for gentle, eco-friendly cleaning products that are kinder for their families and the environment. Gone are the days where we need to reach for harsh chemicals to clean our homes. We have the choice to rid our homes of harmful toxins and to use products that are effective, naturally derived, and environmentally sustainable.

Earthwise is one of New Zealand’s most trusted natural household cleaning brands, having spent decades perfecting their products. Their story began back in 1967 in the Waikato, with a simple purpose: to create products that were better for people and the world they live in. Pioneering eco-friendly cleaning ever since, Earthwise still holds fast to this same purpose today. Their passionate team understands that our family’s health is paramount, and that effective cleaning doesn’t need to cost the Earth (for the planet or your pocket!).


We’re all for healthier, safer choices in the foods we eat, and the products used in our homes should be no exception. That’s why it is so important to find household products that are naturally effective but gentle for you, your family and the environment.

Earthwise uses plant-based ingredients that are tough on dirt and germs but safe for use in grey water and septic tank systems. They also use biodegradable, natural ingredients that break down over time to carbon dioxide and water, so are good for the planet too.

Another consideration for the environment is the type of packaging used for your cleaning products. Take care to look for more sustainable options that are either recyclable, compostable or biodegradable. Since October 2018, Earthwise has reused and diverted over 500 tonnes of plastic packaging from landfills by moving to bottles made from at least 75% recycled milk, water and juice bottles for example: taking recyclable plastic a step further and helping to close the loop.


Look for natural brands that carry a reputable eco-certification, as this shows they are genuinely good for the planet. Environmental Choice is New Zealand’s highest independent eco-label accreditation, which considers the full life cycle of a product – not just its end use. With sustainability at the heart of everything Earthwise does, their products are produced in their Environmental Choice certified factory. This ranges from sourcing biodegradable and septic tank safe ingredients to using recyclable packaging from renewable sources and monitoring energy, water and waste consumption.


Natural household cleaning products can still be very effective, even without the use of harsh chemicals. Earthwise uses plant-powered, biodegradable surfactants and essential oils such as eucalyptus and lavender essential oils, known for their powerful cleaning, antiseptic, antifungal and disinfectant antibacterial properties. Earthwise ToiletBathroomKitchen and Tea Tree Multi Surface spray cleaners and disinfectant products are also proven to kill 99.9% of germs including E. Coli, Salmonella, Staphylococcus and Pseudomonas.

Products that are free from harsh chemicals are safer for you and the environment. Earthwise products are free from silicones, parabens, phthalates and phosphates, as well as being cruelty free.


Earthwise was recently voted New Zealand’s #1 brand committed to reducing its environmental impact and New Zealand’s 3rd favourite brand overall*, being recognised for their social responsibility and continuing their mission founded over 50 years ago to create naturally effective products that are better for you and our environment.

Easily accessible, discover the Earthwise household cleaning and personal care range at your local supermarket. To check out the full range visit You can also join the Earthwise communities on Facebook and Instagram. 

*Source: Opinion Compare, The Kiwi Reputation Index

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