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Environmental sustainability and improving our environmental footprint is at the heart of everything we do.  We use plant-based ingredients that are grey water and septic tank safe. These ingredients are also biodegradable, breaking down into mineral and plant material which is better for the environment. Our packaging is recyclable, and the bottles in our Household Cleaning and Personal Care ranges are made from at least 75% recycled plastic. All part of our commitment to making 100% of our packaging reusable, recyclable or compostable by 2025.

Earthwise has pioneered eco-friendly cleaning in New Zealand for over 50 years and continues to look for ways to reduce our impact on the environment.


We know New Zealanders care about the environment and want to do the right thing. Read below to ensure you understand how to recycle our packaging, particularly when an item has multiple pieces.


Our bottles are made from at least 75% recycled plastic, sourced from drink bottles. All our bottles are recyclable and can be placed in your kerbside recycling.


Our caps are made from HDPE or polypropylene and will be made from recycled plastic in the very near future. They are all recyclable and can be placed in kerbside recycling.


Some of our bottles have a trigger or pump. Triggers and pumps are generally made from a different plastic to the bottles they are fitted to and often contain a spring. Unfortunately, they cannot be recycled, and should be removed from the bottle and put into your rubbish bin.


Dishwasher tablets are individually wrapped in a biodegradable film that dissolves in your machine.


Our boxes are 100% recyclable and
can be placed in your kerbside recycling.


Our shipper cartons are recyclable
and made from recycled materials.

Earthwise has moved the largest range of Grocery household cleaning products, to locally manufactured bottles using a minimum of 75% recycled plastic. Since October 2018, we have reused and diverted approximately 650 tonnes of plastic from landfill. 

We have pledged our support for the New Zealand Plastic Packaging Declaration to have 100 percent of our packaging recyclable, reusable or compostable by 2025 or earlier. In addition, we have joined the New Plastics Economy Global Commitment. The global commitment will provide a platform for the company to collaborate with like-minded and passionate businesses towards a common goal of establishing a circular economy for plastic.

We have removed the plastic bag from our laundry powder packaging through the investment in new packaging equipment, replaced the plastic scoop with a recyclable cardboard eco scoop, and we do not use plastic shrink wrapping on any of our products.

“It’s important we manage the full life cycle of plastic, not just the end of the process, so that all plastic can be reused instead of sent to landfill. We know we can’t tackle the plastic issue alone and are proud to be part of the ground swell of change” Jamie Peters, Managing Director.

Click here to read our press releases.


Earthwise remains proudly locally owned and operated. With the Peters family continuing the Earthwise’s legacy to create products that are natural, environmentally friendly and don’t cost the earth for New Zealand families.

We choose to work with other local New Zealand businesses to support our economy and reduce our carbon footprint. Where possible we locally source components when making our products, including raw ingredients, product packaging, bottles and shipper cartons.

Our products are made right here in New Zealand too, at our Factory based in Auckland.


Behind the scenes in our state of the art Auckland based factory, we also follow environmental practices that take into consideration the full life cycle of a product, including manufacturing.

We have a firm process in place to manage the level of wastage and our waste streams, meaning all cardboard is recycled separately to plastic, to efficiently reduce our contribution to landfill.  We also take care to ensure items such as the large bottles we receive our ingredients in, are recyclable.

We also work to continually reduce energy and water consumption as much as possible.


New Zealand’s Highest Independent Accreditation Eco Label

Initiated and endorsed by the New Zealand Government, Environmental Choice recognises genuine moves made by manufacturers to reduce the environmental impact of their products and provides a credible and independent guide for consumers who want to purchase products that are better for the environment.

  • A member of the Global Ecolabelling Network (Tier 1 Ecolabel)
  • Recognises manufacturers reducing environmental impact of products
  • Rigorous multi-criteria assessment
  • Independently assessed against stringent, world class criteria across a product life cycle.
  • On-going compliance audits
  • Criteria written locally to address local environmental issues
  • Criteria updated regularly to encourage continuous improvement

Earthwise Certified Products

We are proud to partner with Environmental Choice to ensure our products meet their stringent independent criteria.  These certifications are your guarantee that our products are made with respect and care for our environment.

Earthwise has the largest range of household cleaning products that are environmentally certified:

  1. Hand dishwashing detergents
  2. Laundry detergents (liquid & powder)
  3. Dishwasher detergents

For further reading, please click here to visit the Environmental Choice website.

The MSDS (material data safety sheet) for all our products are available by emailing us

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